Zillow is the undisputed leader in U.S. real estate technology. Dominating the PropTech category, the platform operates at massive scale, averaging over 220 million unique users monthly. As a Design Leader, I led the strategy and execution for Zillow's Pro Experience suite. My work focused on architecting Zillow Workspace and elevating complex B2B platforms and B2C touchpoints, successfully launching high-performing products that currently serve tens of millions of users each month.
Conekta is one of the largest payment processors in the region, with a monthly processing volume exceeding US$ 58 million and a client portfolio that includes Samsung, Amazon, and other top enterprise companies. As the Head of Product Design, I led and contributed hands-on to a complete company rebrand, design system, and the relaunch of core products like checkout, component payments, client dashboard, and onboarding. This support allowed the sales team to increase client retention and acquisition by 3x. After these key components were relaunched, we achieved substantial and sustained profit, scaling operations across the company after years of not meeting business goals.
Reborn, a new healthcare startup in Australia, approached me to create their entire brand identity from the ground up. They needed a strong, distinctive visual presence to launch their business, appeal to patients, and attract potential investors. Brand identity, including logo, app UI, and visual assets.
Cypress is a SaaS company to build, test, and debug code for modern web platforms. UI/UX and Web Design work for an end-to-end and component testing tool. Services included UX, UI for the Cloud and Native Platforms, Brand Assets, Illustrations, Landing pages and Website.
Mozper is a VC funded and Y Combinator startup. Its product consists of a card and an app designed for children, to empower financial education. The app enables parents to manage allowances through a digital wallet, assign chores, and monitor savings goals. I revamped the product design workflow, and established a system for rollout cadence. This new system accelerated our Go to Market, and with the platform redesign, the re-launch led to a 20% increase in the conversion rate. The positive reception from users boosted market penetration and adoption, while also decreasing the Customer Acquisition Cost (CAC). Currently, Mozper ranks above YouTube Kids in the App Store, and holds a perfect score of 5/5 stars.
Designer based in Mexico. I worked in design studios as Creative Director for companies like Google, Starbucks, Kimberly-Clark & Philips, before jumping to product/tech. Launched at Bite Squad, Mozper, and currently at Zillow.
You can find me on X, or doing tutorials on Instagram (spanish), Dribbble.
Recently at
Selected work
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Cypress
2022
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Reborn
2022
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Bite Squad
2021
Coming soon -
Google
2019
Coming soon -
Starbucks
2019
Coming soon